THE STYLE GUIDE
The unique aspect of being a maternity brand is that we know our customer is going to reach us at different times of pregnancy. Winter may be someone’s first trimester, but your third… which is why we like to help you navigate the newest arrivals of the best maternity styles in our monthly and seasonal guides. Luckily, our pregnancy pieces are made to be worn from that first trimester through to the fourth. (Yes, new moms count!)
Pregnancy fashion inspiration comes in many forms. Our stylists choose the top trends of the season and pair them with beautiful basics, standout pieces, and everyday outerwear. They work with pregnant women to determine what looks are in, then create a collection that best showcases what to expect in stores and online.
Although all of our styles can be mixed and matched to best fit your own personal taste, we tend to give each style guide a theme, focusing on the hottest detailing or by incorporating the time of year. Sometimes our style guide is dressed up and sometimes it’s more casual. That way you can find something for every day, or maybe even find inspiration for occasions like maternity outfit ideas for photoshoots! The aesthetic is meant to help you see yourself in some of these styles and we hope it serves as a jumping off point on where to begin shopping. We know that pregnant women look for maternity style that should just be called style! And, we know that our customers don’t want to sacrifice how they look and feel when it comes to clothing. We also know that shopping may be tricky, and determining how pieces look together may take time. We hope our style guide provides a little insight in to what we carry and how we envision it, propelling you to try some looks on and make them your own!