Beauty & Wellness
Brands We Love
These stylish finds from our favorite designers make getting dressed fun—even in your third trimester.
Discover our most coveted wish-list worthy maternity brands.
Panty Perfection
Our maternity panties grow with you every stage of pregnancy and beyond. Choose from bikinis, hipsters, and styles with options to pull up or fold over your growing bump. A cute pair of comfy undies can make you feel fabulous all day long.
SHOP ALL PANTIES
Fold Over Maternity Panty
(292)
Maternity Bikini Panties (single)
(134)
Maternity Fold Over Panties (3 Pack)
(208)
Maternity Hipster Panties (single)
(12)
Post Pregnancy Shaper (single)
(14)
Plus Size Maternity Fold Over Panties (3 Pack)
(7)
Plus Size Maternity Fold Over Panties
(50)
Designer Denim
A maternity staple. Up your street style game with a pair of jeans you can wear with everything.
SHOP ALL DENIM BRANDS
Joe's Jeans
Subtle destruction gives this collection of stretchy jeans a vintage look and feel.
Hudson
Classic styles and colors cut from ultra-premium stretch denim.
AG
For modern muses who want to look chic throughout pregnancy and beyond.
Articles of society
Sleek and stylish, a collection of designer jeans that pair perfectly with sneakers or heels.
7 for all Mankind
The OG trendsetters, we love this brand for the form fitting styles and commitment to premium fabrics.
J Brand
Expect ultra-flattering fits and classic washes from this cult-favorite denim brand.
Frame
Luxury jeans worn by models and fashionistas, your denim wardrobe is not complete without a pair from Frame.
Paige
The ultimate cool mom jeans, Paige sees you through every trimester with effortless style.
Ripe
Best-selling jeggings from a brand that delivers elevated basics at a great price point.
Designer Dresses
Invest in a flattering and fashion-forward frock for your most festive occasions.
SHOP ALL DRESSES
Jessica Simpson
Ultra-feminine dresses with playful prints and fanciful details. Always bold, like the designer herself.
Pietro Brunelli
Channel your inner Italian movie star with this collection of romantic and luxurious dresses.
Splendid
Relaxed silhouettes and ultra-soft fabrics are at the heart of this brand. Each dress is a perfect staple for everyday style.
BB Dakota
Effortlessly chic dresses that hit all the right style notes, these are wardrobe investments for your first through fourth.
Ripe
Created in bump-friendly fabrics and party-ready styles, Ripe dresses are perfect for baby showers, holiday gatherings and every party in between.
Hatch
Chic and timeless dresses for moms and moms-to-be with major fashion sense.
Grey state
Relaxed and understated, Grey State takes the art of modern dressing to new heights.
Made with Liberty Fabric
It’s all in the details. Upgrade your wardrobe with an on-trend and timeless dress from the fashion powerhouse Something Navy.
Something Navy
Beloved brand known for it's modern leg styles and premium fabric.
Sleep, Lounge, Repeat
Comfort rules the night—and sometimes well into the day. Define your staying in style with our collection of chic and cozy sleepwear and lounging essentials in buttery soft fabrics.
SHOP ALL SLEEP
Dreamy Two Piece Nursing Pajama Set
(12)
Ruched Waist Maternity Sleep Shorts
(198)
Maternity Sleep Pants
(109)
Lace Trim Sleep Nursing And Maternity Robe
(107)
Henley Hacci Maternity and Nursing Sleep Top
(140)
Cuffed Hacci Maternity Sleep Pant
(107)
Magnetic Me 2 Piece Pajama Set
Shop By Solution
A curated selection of intimates for your specific needs
Discover the perfect bras and panties to fit your personal preferences—from bump to baby. Our pregnancy and postpartum-specific styles were created to support nursing, soreness, and everything in between.
NEW BRANDS WE LOVE
Modern Eternity
Love and Fit
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Beauty & Wellness
It’s the little things that count. Our advanced, baby-safe skincare and wellness products support a healthy, happy pregnancy and motherhood.
Shop by Solution
From dry skin to stretch marks, find a solution for your everyday pregnancy and postpartum woes. Discover our selection of products that nourish and soothe almost every part of your body.
Help with Stretch Marks
Your belly could use some extra love right now. Help reduce the appearance of stretch marks with these all-natural oils and creams.
SHOP STRETCH MARK SOLUTIONS
Green + Lovely
Better Than Butter Belly Oil
Mambino Organics
Organic Anti-Stretch & Rebound Skin Duo
HATCH
Maternity Belly Oil
BODY BOOST
Lavender Vanilla Stretch Mark Butter Set Plus Bonus Sugar Scrub Mini
Basq NYC
Eucalyptus Reseilient Body Stretch Mark Oil Plus Stretchmark Butter Travel Tube
Dry Skin SOS
Your skin needs a hero. Find a soothing solution to help resolved dry, itchy, red and cracked skin. That pregnancy glow is attainable.
SHOP MOISTURIZERS
Earth Mama
Pregnancy Collection
Mambino Organics
Organic Youth Glow Hydrating Serum
Basq NYC
Cooling Body Bliss
Little Moon Essentials
Relax Gift Set
Gryph & Ivyrose
Skin Support RX
Your Breast Friends
From leaky and painful to sore and enlarged, your boobs have taken on a new role with motherhood. Discover the best products to rescue and soothe your breasts.
SHOP BREAST CARE
LaVie
Happy Boobs Bundle
Frida Mom
Breast Sheet Masks for Engorgement
Nyssa
Postpartum Bralette with Ice/Heat Pack
Bamboobies
Breastfeeding Starter Kit
Green + Lovely
Organic Herbal Nipple Balm
NuAngel
100% Cotton Washable Nursing Pads
Brands We Love
The trusted brands we turn to for all things health, wellness, and skincare. Support for a healthy happy motherhood starts here.
Body Boost
Made of high-quality, natural ingredients and free of parabens and other nasties, Body Boost products tone, strengthen and nourish skin. Safe for pregnancy and nursing.
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FRIDA MOM
The go-to brand for labor and recovery must-haves. Hospital bag essentials to save the day.
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Green + Lovely
Created for sensitive skin types, this organic skincare line for mom and baby contains mostly food grade derived components.
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LITTLE MOON
Natural remedies that improve the physical and emotional well-being of moms and moms-to-be.
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Trimester Checklist
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Solutions for Ailments
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Gifts
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Gift Sets
Give her a gift she’ll love—and use every day. For the new mama, these wellness pick-me-ups are the perfect present to help welcome baby.
SHOP GIFT SETS
Gryph & Ivyrose
Bath and Body Essentials
Hatch
Essential Mama Must Have Beauty Bundle
Little Moon Essentials
Sleep Comes Easy Gift Set
Mambino
Third Trimester Oh Baby! Duo Bundle
Earth Mama
Pregnancy Collection
Postpartum Recovery
Labor and delivery are no easy task. From swelling solutions to scar therapy, reward and nourish your amazing body with these essential products.
SHOP POSTPARTUM RECOVERY ESTAS
Complete Scarcare Routine
Nyssa
VieVision Between Legs Mirror
Nyssa
Postpartum Underwear and Ice/Heat Bundle
Nyssa
Organic Cotton Postpartum Pads
Frida Mom
Postpartum Recovery Essentials Kit